If you’ve ever copied a link and noticed it looks like this…
https://www.amazon.ca/Enshittification-Everything-Suddenly-Worse-About/dp/0374619328/ref=sr_1_1?dib=eyJ2IjoiMSJ9._SjOlLplb7Z0Rvscl1ZihXsKv3j5PVjTYExbZMJmZuDtJLCIavbyJiKbtQJUy3Xn0bNemqglamuZWtNQzFB2_Q.x7nWZNgrA7o7I-w9roq4O53Ys4E1Wx9KWxrJHyQb-aY&dib_tag=se&gad_source=1&hvadid=788657704505&hvdev=c&hvexpln=0&hvlocphy=9001509&hvnetw=g&hvocijid=17902577840324087743–&hvqmt=b&hvrand=17902577840324087743&hvtargid=kwd-2078990547242&hydadcr=22430_13682881&keywords=enshittification&mcid=82e56b35149932d7aa07352f600aa68d&qid=1768014783&sr=8-1
…you’ve seen link junk (also called URL cruft)—tracking parameters added by websites, advertisers, and social platforms.
These parameters don’t help the reader. They exist to track you. They also:
- clutter your links
- break readability
- make URLs fragile
- leak information when you share them
The good news: there are now several ways to remove this junk.
The bad news: most solutions are partial, fragmented, or locked into specific environments.
This post compares six practical approaches, culminating in a superior, more general solution.
1. Browser Extensions (e.g., ClearURLs)
One of the most popular approaches is installing a browser extension like ClearURLs.
What it does
- Automatically removes tracking parameters (like
utm_*,fbclid, etc.) - Can clean links before pages load
- Often includes extras like blocking tracking redirects and hyperlink auditing
Pros
- Fully automatic once installed
- Works across many sites
- Strong privacy orientation
Cons
- Only works inside that browser
- Requires trust in the extension
- Doesn’t help when copying links from outside (email apps, Slack, mobile, etc.)
Bottom line: powerful—but browser-bound.
2. Web-Based URL Cleaners (e.g., Link Cleaner)
Another approach is using tools like Link Cleaner.
What it does
- Paste a URL → get a clean version instantly
- Removes tracking junk while preserving required parameters
- Can process multiple URLs at once
Pros
- Works anywhere (any browser, any OS)
- No install required
- Good for batch cleaning
Cons
- Manual: copy → paste → clean → copy again
- Breaks workflow flow
- Not integrated into everyday browsing
Bottom line: flexible—but too much friction.
3. Lightweight URL Cleaner Apps & Tools
There are many simple tools (e.g., UTM cleaners, URL cleaner utilities) that do essentially the same thing.
What they do
- Strip common tracking parameters like
utm_source,gclid,fbclid - Often run entirely in your browser (privacy-friendly)
Pros
- Fast and private
- Often open-source or client-side
- Reliable for common trackers
Cons
- Still manual
- No system-wide integration
- Limited automation
Bottom line: useful utilities—but still tools, not workflows.
4. Link Shortening Services (Bitly, TinyURL, etc.)
Another common workaround is to use link shorteners like Bitly, TinyURL, or similar services.
What they do
- Replace long URLs with short ones (e.g.,
bit.ly/xyz123) - Hide tracking parameters by wrapping the original link
Pros
- Produces short, shareable links
- Easy to use
- Widely recognized
Cons
- Risky: if the service shuts down or changes policies, you may lose acces to your links
- Not private: the service sees every link you create and share
- Opaque: recipients can’t easily see where the link goes
- Doesn’t actually clean the URL—it just hides the junk behind a redirect
Bottom line: convenient—but fragile and privacy-compromising.
5. Browser-Native Solutions (Brave & Arc)
Some modern browsers try to solve this directly.
Brave
Brave includes a built-in option:
- Control-click (or right-click) a link
- Choose “Copy Clean Link”
Pros
- Built-in, no extension required
- Clean result immediately
Cons
- Hidden behind a pop-up menu
- Still manual (only cleans links on demand, not automatically)
- Only works in Brave
Arc (likely behavior)
Arc is known for simplifying browsing and may automatically reduce tracking junk in some contexts through its privacy features and URL handling.
But:
- It’s browser-specific
- If you use more than one browser (which many knowledge workers do), you lose consistency
Bottom line: promising—but fragmented across browsers.
6. Hookmark’s Clean My Links (Best Overall Solution)
Now we get to the real issue:
The problem is not just cleaning links.
The problem is creating clean, well-formed, reusable links everywhere.
This is where Hookmark’s Clean My Links stands apart.
What makes it superior
Unlike the other solutions, Hookmark’s approach is designed around workflow integration and link quality, not just stripping parameters.
1. Creates well-formed links (not just cleaned URLs)
Most tools give you a shorter URL.
Hookmark goes further:
- Generates a proper link with the page title
- Produces links that are immediately usable in notes, documents, and knowledge systems
This is a major upgrade from:
`https://example.com/article`
…to something like:
`Example Article Title — https://example.com/article`
Or even better, in Markdown:
[Example Article Title](https://example.com/article)
2. Built-in “Copy As Markdown Link”
Hookmark provides a Copy As Markdown Link feature, which is incredibly useful for:
- Writing (blogs, notes, research)
- Knowledge management systems
- PKM tools like Obsidian, Notion, etc.
This turns link sharing into a high-quality output, not just a cleaned URL.
3. Works across contexts
Not limited to:
- One browser
- One extension
- One app
Hookmark is designed as part of a broader linking infrastructure, so link cleaning becomes part of a larger, coherent system.
4. Free to use
Hookmark’s Clean My Links feature is free in Hookmark Basic, making it more accessible than many specialized tools or paid workflows.
5. Part of a much larger linking ecosystem
This is where it really differentiates.
Hookmark isn’t just a utility—it’s part of a broader vision of:
- ubiquitous linking
- deep linking across apps
- maintaining context and flow
So cleaning links becomes just one piece of a much richer cognitive workflow.
6. Frictionless in practice
No:
- copy → paste cycles
- hidden right-click menus
- browser lock-in
It integrates directly into how you already work.
Comparison Summary
| Solution | Automation | Scope | Link Quality | Friction | Works Everywhere |
|---|---|---|---|---|---|
| ClearURLs (extension) | High | Browser-only | Low | Low | ❌ |
| Link Cleaner (web app) | None | Universal | Low | High | ✅ |
| URL cleaner tools | None | Universal | Low | High | ✅ |
| Link shorteners | Low | Universal | Low | Medium | ✅ |
| Brave / Arc | Medium | Browser-specific | Medium | Medium | ❌ |
| Hookmark Clean My Links | High | Cross-context | High | Minimal | ✅ |
Why This Matters More Than You Think
Cleaning links isn’t just cosmetic.
Tracking junk in URLs:
- leaks information about who shared the link
- enables profiling and targeted advertising
- makes links brittle and harder to reuse
And more broadly:
Clean links are part of clean thinking.
They support:
- better writing
- better knowledge management
- better privacy
- better long-term usability
Final Take
There are many ways to clean links—but most are:
- too narrow (browser-only)
- too manual (copy/paste workflows)
- too fragmented (different behavior across tools)
- or risky (like link shorteners that can break or track you)
Hookmark’s Clean My Links feature is different.
It doesn’t just remove link junk—it helps you create high-quality, well-formed links that fit naturally into your thinking and writing workflows.
And once you start working that way, everything else feels like a downgrade.
So why not download Hookmark now and give it a try 😊.