Clean links. Better privacy. Durable knowledge connections.
The web is full of links—but far too many of them are cluttered with tracking cruft, marketing parameters, and unnecessary complexity. These bloated URLs don’t just look ugly. They undermine privacy, fragment your links, and get in the way of meaningful connections between your information.
Clean My Links™ is Hookmark’s built-in solution. It automatically removes tracking and unnecessary cruft from web URLs, so your links stay private, beautiful, and durable across time and contexts.
A Simple Before & After
Here’s a real-world example: a link to Cory Doctorow’s book Enshittification on Amazon.
Before (with tracking cruft): https://www.amazon.ca/Enshittification-Everything-Suddenly-Worse-About/dp/0374619328/ref=sr_1_1?dib=eyJ2IjoiMSJ9._SjOlLplb7Z0Rvscl1ZihXsKv3j5PVjTYExbZMJmZuDtJLCIavbyJiKbtQJUy3Xn0bNemqglamuZWtNQzFB2_Q.x7nWZNgrA7o7I-w9roq4O53Ys4E1Wx9KWxrJHyQb-aY&dib_tag=se&gad_source=1&hvadid=788657704505&hvdev=c&hvexpln=0&hvlocphy=9001509&hvnetw=g&hvocijid=17902577840324087743–&hvqmt=b&hvrand=17902577840324087743&hvtargid=kwd-2078990547242&hydadcr=22430_13682881&keywords=enshittification&mcid=82e56b35149932d7aa07352f600aa68d&qid=1768014783&sr=8-1
After (cleaned by Clean My Links™): https://www.amazon.ca/Enshittification-Everything-Suddenly-Worse-About/dp/0374619328
- Same destination.
- Same book.
- No tracking cruft.
Clean My Links™ does this automatically whenever you copy or hook a web link with Hookmark.
Why Clean Links Matter
🔒 Privacy by Default
Many websites append tracking parameters to URLs to monitor attribution, marketing effectiveness, and user behavior. When you save or share those links, the tracking data travels with them.
Clean My Links™ automatically removes known tracking cruft—without browser extensions, plugins, or third-party services—so your links reveal less about you wherever they go.
✨ Clean, Beautiful Links
Long, cluttered URLs are distracting and hard to work with. They look out of place in notes, documents, emails, and task managers—especially in a Mac environment where simplicity and clarity matter.
Clean My Links™ restores URLs to their clean, canonical form, making them easier to read, easier to share, and easier to trust.
🔗 Durable Link Identity
The same web page can produce many different URLs depending on when, where, and how it was copied. Over time, this fragments your knowledge and creates unnecessary duplication.
Clean My Links™ ensures that links to the same underlying resource resolve to the same canonical URL, helping your information stay connected and coherent across time.
🧠 Smarter Hookmark Connections
Hookmark relies on stable link identities to show you what’s connected to what. When URLs differ only because of tracking cruft, those connections can fragment.
By cleaning URLs automatically, Clean My Links™ helps Hookmark consistently recognize the same resource—so your hooks remain accurate, meaningful, and reliable.
⚙️ Native, System-Wide, and Effortless
Clean My Links™ is built directly into Hookmark.
- No browser extensions
- No plugins
- No link shorteners
It works wherever Hookmark copies or hooks a web link, across browsers and apps, system-wide on macOS.
You don’t have to think about it. It just works.
Not a Link Shortener
Clean My Links™ is not a traditional link-shortening service.
It does not:
- change the domain,
- introduce redirects, or
- rely on external services.
Your links remain direct, transparent, and fully under your control—just cleaner.
Flexible and Under Your Control
Clean My Links™ is enabled by default, but you’re always in charge.
- You can enable or disable it at any time.
- Pro users can view and manage their own custom cleaning rules.
- Cleaning rules are updated automatically (with a valid Updates license), keeping pace with the evolving web.
Learn more about how it works on the Clean My Links Help page or manage your preferences on the Clean My Links Settings page.
Clean Links Support Better Thinking
Hookmark is about more than saving time—it’s about working intelligently with knowledge. Clean My Links™ supports that goal by removing friction, noise, and hidden complexity from one of the most fundamental elements of modern work: the link.
- Clean links are easier to trust.
- Durable links are easier to build on.
- And better links lead to better thinking.